Journal
Notes from
the studio
Four years of thinking out loud about brand, campaigns, design, and engineering. Written by the people who do the work.
2026
Jun 24, 2026Culture
Ruben OrtizJun 10, 2026Engineering
Grace NakamuraMay 20, 2026Growth
Leo FisherMay 13, 2026Design
Joe SullivanMay 6, 2026Growth
Daniel OkaforApr 22, 2026Campaigns
Claire BennettApr 15, 2026Engineering
Alex FujimotoApr 8, 2026Culture
Kate MorrisonApr 1, 2026Design
Tom BeckerMar 25, 2026Strategy
Priya SharmaMar 18, 2026Design
Imani ColeMar 11, 2026EngineeringGrace NakamuraMar 4, 2026GrowthLeo FisherFeb 25, 2026CampaignsRuben OrtizFeb 17, 2026Design
Nadia HaddadFeb 10, 2026CampaignsClaire BennettFeb 4, 2026DesignJoe SullivanJan 28, 2026GrowthDaniel OkaforJan 21, 2026EngineeringAlex FujimotoJan 13, 2026StrategyPriya SharmaJan 6, 2026CultureKate Morrison
Notes From a World Cup June
Ruben OrtizJun 10, 2026EngineeringGetting Sites Ready for a World Cup of Traffic
Grace NakamuraMay 20, 2026GrowthSearch Didn't Die. It Moved.
Leo FisherMay 13, 2026DesignWhy We Still Do Print
Joe SullivanMay 6, 2026GrowthBooked Into Q4: What We Are Learning About Saying No
Daniel OkaforApr 22, 2026CampaignsPlanning Brand Work for a World Cup Summer
Claire BennettApr 15, 2026EngineeringPerformance Budgets Are Brand Budgets
Alex FujimotoApr 8, 2026CultureWhat We Actually Look For in a Portfolio
Kate MorrisonApr 1, 2026DesignDesign the Edges First
Tom BeckerMar 25, 2026StrategyWhen Your Customer Is an Agent
Priya SharmaMar 18, 2026DesignIdentity Systems for the Remix Era
Imani ColeMar 11, 2026EngineeringThe Frontend Is Calm Now. Ship Like It.
Grace NakamuraMar 4, 2026GrowthMeasurement Myths That Refuse to Die
Leo FisherFeb 25, 2026CampaignsPre-Production Is the Film
Ruben OrtizFeb 17, 2026DesignWhat Olympic Motion Design Gets Right
Nadia HaddadFeb 10, 2026CampaignsSuper Bowl LX: What We Noticed From Down the Road
Claire BennettFeb 4, 2026DesignA Type Scale Is a Promise
Joe SullivanJan 28, 2026GrowthThe Small Senior Team Thesis Holds
Daniel OkaforJan 21, 2026EngineeringBuilding for Agents and Humans: The Two-Audience Web
Alex FujimotoJan 13, 2026StrategyGEO Grows Up: Notes on a Discipline Finding Its Footing
Priya SharmaJan 6, 2026CultureFour Years of Writing This Journal
Kate Morrison2025
Dec 17, 2025CultureKate MorrisonDec 3, 2025GrowthLeo FisherNov 19, 2025DesignNadia HaddadNov 12, 2025StrategyDaniel OkaforNov 5, 2025DesignJoe SullivanOct 29, 2025CampaignsClaire BennettOct 22, 2025EngineeringAlex FujimotoOct 15, 2025CultureKate MorrisonOct 8, 2025GrowthLeo FisherOct 1, 2025DesignTom BeckerSep 24, 2025StrategyPriya SharmaSep 17, 2025DesignImani ColeSep 10, 2025CampaignsRuben OrtizSep 3, 2025EngineeringGrace NakamuraAug 27, 2025CampaignsClaire BennettAug 20, 2025CultureDaniel OkaforAug 13, 2025DesignJoe SullivanAug 6, 2025GrowthLeo FisherJul 30, 2025DesignNadia HaddadJul 22, 2025StrategyPriya SharmaJul 15, 2025EngineeringAlex FujimotoJul 8, 2025DesignKate MorrisonJun 25, 2025DesignImani ColeJun 11, 2025CampaignsClaire BennettJun 4, 2025DesignNadia HaddadMay 28, 2025CultureRuben OrtizMay 14, 2025EngineeringGrace NakamuraMay 7, 2025GrowthLeo FisherApr 30, 2025CultureDaniel OkaforApr 16, 2025DesignJoe SullivanApr 9, 2025StrategyPriya SharmaApr 2, 2025EngineeringAlex FujimotoMar 26, 2025DesignKate MorrisonMar 19, 2025DesignTom BeckerMar 12, 2025CampaignsRuben OrtizMar 5, 2025EngineeringGrace NakamuraFeb 25, 2025DesignNadia HaddadFeb 18, 2025StrategyDaniel OkaforFeb 11, 2025CampaignsClaire BennettFeb 4, 2025DesignImani ColeJan 28, 2025EngineeringAlex FujimotoJan 21, 2025StrategyPriya SharmaJan 14, 2025GrowthLeo FisherJan 7, 2025CultureKate Morrison
What 2025 Taught Us, and What We Expect From 2026
Kate MorrisonDec 3, 2025GrowthWhat Black Friday 2025 Actually Told Us
Leo FisherNov 19, 2025DesignYour Brand Has a Sound. Decide It on Purpose.
Nadia HaddadNov 12, 2025StrategyPricing Creativity When Output Is Free
Daniel OkaforNov 5, 2025DesignThe Editorial Design Revival Is Real
Joe SullivanOct 29, 2025CampaignsHoliday 2025: Plan for the Assistant in the Room
Claire BennettOct 22, 2025EngineeringHoliday Traffic Is a Performance Budget Problem
Alex FujimotoOct 15, 2025CultureThe Founder Is the Brand, Until They Aren't
Kate MorrisonOct 8, 2025GrowthMeasurement in a Zero-Click World
Leo FisherOct 1, 2025DesignDesigning the AI Feature Nobody Fears
Tom BeckerSep 24, 2025StrategyShould Your Brand Talk Back?
Priya SharmaSep 17, 2025DesignA Wordmark Is a Hundred Tiny Arguments
Imani ColeSep 10, 2025CampaignsWhy We Still Get on the Plane
Ruben OrtizSep 3, 2025EngineeringCode Review When Nobody Wrote the Code
Grace NakamuraAug 27, 2025CampaignsThe Authenticity Backlash Is a Brief, Not a Threat
Claire BennettAug 20, 2025CultureWe Pay People to Leave for Six Weeks
Daniel OkaforAug 13, 2025DesignDesign Tokens Need a Government
Joe SullivanAug 6, 2025GrowthGEO: The Search Channel Nobody Budgeted For
Leo FisherJul 30, 2025DesignWhy We Still Keyframe by Hand
Nadia HaddadJul 22, 2025StrategyThe Pendulum Is Swinging Back to Brand
Priya SharmaJul 15, 2025EngineeringAgentic Coding Changed Our Team Shape, Not Our Headcount
Alex FujimotoJul 8, 2025DesignHandmade Is the New Luxury
Kate MorrisonJun 25, 2025DesignCannes 2025: Craft Outlasted the Demos
Imani ColeJun 11, 2025CampaignsPitch Theater Is a Tax on Everyone
Claire BennettJun 4, 2025DesignReal-Time 3D Finally Earns Its Place on the Web
Nadia HaddadMay 28, 2025CultureWhat the Edit Room Taught Me About Feedback
Ruben OrtizMay 14, 2025EngineeringWiring the Studio with MCP
Grace NakamuraMay 7, 2025GrowthMeasuring Content When Nobody Clicks
Leo FisherApr 30, 2025CultureRituals That Actually Scale
Daniel OkaforApr 16, 2025DesignTypography Does the Heavy Lifting
Joe SullivanApr 9, 2025StrategyThe Stakeholder Interview Is the Strategy
Priya SharmaApr 2, 2025EngineeringVibe Coding Is a Spectrum, Not a Methodology
Alex FujimotoMar 26, 2025DesignCraft Is the Moat
Kate MorrisonMar 19, 2025DesignReasoning Models Changed How We Prototype
Tom BeckerMar 12, 2025CampaignsThe Treatment Is the Film
Ruben OrtizMar 5, 2025EngineeringDesign Systems Are How You Tame AI Code
Grace NakamuraFeb 25, 2025DesignMotion Should Ask Permission
Nadia HaddadFeb 18, 2025StrategyPricing Creativity When the Hours Collapse
Daniel OkaforFeb 11, 2025CampaignsSuper Bowl LIX: What Eight Million Dollars Buys You Now
Claire BennettFeb 4, 2025DesignBuilding Color Systems That Survive Contact
Imani ColeJan 28, 2025EngineeringTailwind v4: Notes from Our First Week in Production
Alex FujimotoJan 21, 2025StrategyThe Zero-Click Reality Is Here
Priya SharmaJan 14, 2025GrowthPlanning Media Around the TikTok Cliff
Leo FisherJan 7, 2025CultureThe Year We Stop Confusing Speed with Progress
Kate Morrison2024
Dec 17, 2024CultureKate MorrisonDec 10, 2024EngineeringAlex FujimotoDec 4, 2024DesignNadia HaddadNov 20, 2024GrowthLeo FisherNov 13, 2024EngineeringGrace NakamuraNov 7, 2024StrategyDaniel OkaforOct 23, 2024EngineeringAlex FujimotoOct 15, 2024StrategyPriya SharmaOct 9, 2024CultureKate MorrisonSep 25, 2024CampaignsClaire BennettSep 18, 2024DesignTom BeckerSep 11, 2024DesignImani ColeSep 5, 2024CultureDaniel OkaforAug 28, 2024DesignNadia HaddadAug 20, 2024StrategyPriya SharmaAug 14, 2024DesignJoe SullivanAug 6, 2024CampaignsRuben OrtizJul 30, 2024GrowthLeo FisherJul 23, 2024EngineeringGrace NakamuraJul 17, 2024CampaignsClaire BennettJul 9, 2024EngineeringAlex FujimotoJul 2, 2024StrategyKate MorrisonJun 25, 2024CultureKate MorrisonJun 11, 2024CampaignsClaire BennettMay 21, 2024GrowthLeo FisherMay 8, 2024EngineeringGrace NakamuraMay 1, 2024DesignJoe SullivanApr 24, 2024GrowthLeo FisherApr 16, 2024CultureDaniel OkaforApr 9, 2024CampaignsRuben OrtizApr 2, 2024StrategyPriya SharmaMar 26, 2024DesignNadia HaddadMar 19, 2024StrategyDaniel OkaforMar 12, 2024EngineeringAlex FujimotoMar 5, 2024DesignImani ColeFeb 27, 2024EngineeringGrace NakamuraFeb 20, 2024CultureRuben OrtizFeb 13, 2024CampaignsClaire BennettFeb 6, 2024DesignTom BeckerJan 30, 2024GrowthLeo FisherJan 23, 2024DesignJoe SullivanJan 16, 2024StrategyPriya SharmaJan 9, 2024EngineeringAlex FujimotoJan 3, 2024CultureKate Morrison
Our Year with AI: What We Kept, What We Cut
Kate MorrisonDec 10, 2024EngineeringReact 19 Is Stable. Here Is What Changes for Client Work
Alex FujimotoDec 4, 2024DesignMotion Belongs in the Brand Guidelines
Nadia HaddadNov 20, 2024GrowthHoliday Commerce 2024: AI Personalization Finally Grew Up
Leo FisherNov 13, 2024EngineeringLocalization Is an Engineering Problem
Grace NakamuraNov 7, 2024StrategyPricing Creative Work When AI Compresses the Hours
Daniel OkaforOct 23, 2024EngineeringNext.js 15: What We Adopt Now and What Waits
Alex FujimotoOct 15, 2024StrategyAI Agents: Separating the Demo from the Deployment
Priya SharmaOct 9, 2024CultureHow We Write Case Studies That Win Work
Kate MorrisonSep 25, 2024CampaignsBrand Safety Season, Without Losing Your Nerve
Claire BennettSep 18, 2024DesignPrototype Early, Deck Never
Tom BeckerSep 11, 2024DesignThe OOH Renaissance Is a Craft Test
Imani ColeSep 5, 2024CultureThe Consolidation Wave and the Independent Studio
Daniel OkaforAug 28, 2024DesignWhere AI Video Actually Sits in Our Pipeline
Nadia HaddadAug 20, 2024StrategyThe Research Week Clients Want to Skip
Priya SharmaAug 14, 2024DesignWeb Typography Is a Hundred Small Decisions
Joe SullivanAug 6, 2024CampaignsWhat Olympic Broadcast Craft Teaches Brand Film
Ruben OrtizJul 30, 2024GrowthGoogle Blinked: Cookies Stay, Your Strategy Should Not
Leo FisherJul 23, 2024EngineeringBlue Friday: Resilience Lessons from the CrowdStrike Outage
Grace NakamuraJul 17, 2024CampaignsWhat We Are Watching For in Paris
Claire BennettJul 9, 2024EngineeringChasing INP: How We Debug Interaction Latency Now
Alex FujimotoJul 2, 2024StrategyBrand Voice Is a System, Not a Paragraph
Kate MorrisonJun 25, 2024CultureWhat Cannes 2024 Told Us About Craft in the AI Year
Kate MorrisonJun 11, 2024CampaignsPlanning for Paris: Olympic-Sized Campaigns Without a Sponsorship Budget
Claire BennettMay 21, 2024GrowthAI Overviews Are Here. SEO Is Not Dead, but It Changed Jobs
Leo FisherMay 8, 2024EngineeringReact 19 RC and the Compiler: What We Are Actually Doing About It
Grace NakamuraMay 1, 2024DesignDesign Tokens Are an Org Chart Problem
Joe SullivanApr 24, 2024GrowthGoogle Delayed Cookie Deprecation Again. Do Not Slow Down
Leo FisherApr 16, 2024CultureWe Are Still Hiring Juniors. Especially Now
Daniel OkaforApr 9, 2024CampaignsVideo-First Social Needs a Production System, Not a Shoot
Ruben OrtizApr 2, 2024StrategyYour Customers Are Tired of Hearing About AI. Position Around the Outcome
Priya SharmaMar 26, 2024DesignReal-Time 3D Is Finally Ready for Brand Work
Nadia HaddadMar 19, 2024StrategyWe Stopped Selling Hours
Daniel OkaforMar 12, 2024EngineeringINP Is a Core Web Vital Now. Here Is What Actually Moves It
Alex FujimotoMar 5, 2024DesignEveryone Is Refreshing Their Brand. Here Is How to Tell If You Should
Imani ColeFeb 27, 2024EngineeringView Transitions Made Our Client Sites Feel Expensive
Grace NakamuraFeb 20, 2024CultureSora Is Not Coming for Your Production Company. Yet.
Ruben OrtizFeb 13, 2024CampaignsSuper Bowl LVIII: The Ads We Argued About on Monday Morning
Claire BennettFeb 6, 2024DesignDesigning for Vision Pro Without Losing the Plot
Tom BeckerJan 30, 2024GrowthChrome Turned Off Third-Party Cookies for 1% of Users. Here Is Our Plan
Leo FisherJan 23, 2024DesignTypography Is the Cheapest Upgrade Your Design System Has
Joe SullivanJan 16, 2024StrategyPositioning Is a Decision, Not a Workshop
Priya SharmaJan 9, 2024EngineeringPerformance Budgets Are a Design Decision
Alex FujimotoJan 3, 2024CultureThe Year We Slow Down to Ship Better
Kate Morrison2023
Dec 19, 2023DesignJoe SullivanDec 6, 2023EngineeringGrace NakamuraNov 28, 2023CultureDaniel OkaforNov 15, 2023GrowthLeo FisherNov 7, 2023CampaignsClaire BennettOct 31, 2023EngineeringAlex FujimotoOct 17, 2023CultureKate MorrisonOct 11, 2023CampaignsRuben OrtizOct 3, 2023StrategyPriya SharmaSep 26, 2023DesignTom BeckerSep 19, 2023DesignImani ColeSep 12, 2023GrowthLeo FisherSep 6, 2023DesignNadia HaddadAug 29, 2023StrategyDaniel OkaforAug 22, 2023EngineeringGrace NakamuraAug 15, 2023CultureRuben OrtizAug 8, 2023DesignJoe SullivanAug 1, 2023GrowthLeo FisherJul 25, 2023StrategyPriya SharmaJul 18, 2023CampaignsClaire BennettJul 11, 2023EngineeringAlex FujimotoJul 5, 2023CultureKate MorrisonJun 21, 2023GrowthLeo FisherJun 8, 2023DesignNadia HaddadMay 24, 2023EngineeringGrace NakamuraMay 10, 2023DesignJoe SullivanMay 3, 2023CultureKate MorrisonApr 26, 2023GrowthLeo FisherApr 19, 2023CultureDaniel OkaforApr 12, 2023DesignImani ColeApr 5, 2023EngineeringGrace NakamuraMar 29, 2023StrategyPriya SharmaMar 22, 2023DesignTom BeckerMar 16, 2023EngineeringAlex FujimotoMar 8, 2023DesignNadia HaddadMar 1, 2023CampaignsRuben OrtizFeb 22, 2023DesignJoe SullivanFeb 15, 2023CampaignsClaire BennettFeb 8, 2023GrowthLeo FisherFeb 1, 2023StrategyDaniel OkaforJan 25, 2023DesignImani ColeJan 18, 2023EngineeringAlex FujimotoJan 11, 2023StrategyPriya SharmaJan 4, 2023CultureKate Morrison
Adobe Walks Away From Figma: What It Means for the Tools We Live In
Joe SullivanDec 6, 2023EngineeringGetting Ahead of INP Before March
Grace NakamuraNov 28, 2023CultureThe Work We Said No To This Year
Daniel OkaforNov 15, 2023GrowthHoliday Measurement After GA4: What We Can Still Trust
Leo FisherNov 7, 2023CampaignsPlanning Holiday Campaigns in a Strange Year
Claire BennettOct 31, 2023EngineeringNext.js 14: Upgrade Notes From the First Week
Alex FujimotoOct 17, 2023CultureThe Crit Is the Culture
Kate MorrisonOct 11, 2023CampaignsProduction Value Is a Set of Decisions, Not a Budget
Ruben OrtizOct 3, 2023StrategyThe Brief Is the First Creative Act
Priya SharmaSep 26, 2023DesignOnboarding Is the Product: Redesigning Aperture's First Run
Tom BeckerSep 19, 2023DesignRebranding Møller: What a Quiet Identity Taught Us
Imani ColeSep 12, 2023GrowthSGE and the End of the Ten Blue Links
Leo FisherSep 6, 2023DesignMotion Systems, Not Motion Moments
Nadia HaddadAug 29, 2023StrategyRetainers vs Projects: An Honest Accounting
Daniel OkaforAug 22, 2023EngineeringAccessibility Audits That Actually Stick
Grace NakamuraAug 15, 2023CultureProducing Through the Strikes: What a Quiet Hollywood Means for Commercial Work
Ruben OrtizAug 8, 2023DesignTypography Is the Design System
Joe SullivanAug 1, 2023GrowthX Marks a Question: A Media Buyer's View of the Twitter Rebrand
Leo FisherJul 25, 2023StrategyThreads and the Difference Between Growth and Gravity
Priya SharmaJul 18, 2023CampaignsPink, Bombs, and Patience: What Barbenheimer Teaches About Campaign Craft
Claire BennettJul 11, 2023EngineeringServer Components in Production: Notes From Our First Three Builds
Alex FujimotoJul 5, 2023CultureCraft Is Not a Deliverable
Kate MorrisonJun 21, 2023GrowthTwo Weeks to GA4, and the Longer Game After Cookies
Leo FisherJun 8, 2023DesignVision Pro: A Motion Designer's First Take on Spatial Computing
Nadia HaddadMay 24, 2023EngineeringShip Less JavaScript
Grace NakamuraMay 10, 2023DesignFigma, Adobe, and the Tooling Resilience Question
Joe SullivanMay 3, 2023CultureCritique Is a Practice, Not an Event
Kate MorrisonApr 26, 2023GrowthWhere the Twitter Budgets Went
Leo FisherApr 19, 2023CultureHiring Senior People Is a Craft Too
Daniel OkaforApr 12, 2023DesignMidjourney v5 in the Concept Room: Our Rules of Engagement
Imani ColeApr 5, 2023EngineeringPerformance Budgets That Actually Stick
Grace NakamuraMar 29, 2023StrategyDon't Build Your House on Rented Land
Priya SharmaMar 22, 2023DesignCheckout Is Where Trust Goes to Die
Tom BeckerMar 16, 2023EngineeringGPT-4, Two Days In: An Engineer's Working Notes
Alex FujimotoMar 8, 2023DesignMotion Is a Brand Voice, Not a Garnish
Nadia HaddadMar 1, 2023CampaignsThe Shoot Is Won in Pre-Production
Ruben OrtizFeb 22, 2023DesignTypography Is Most of Your Design System
Joe SullivanFeb 15, 2023CampaignsSuper Bowl LVII: What Actually Worked
Claire BennettFeb 8, 2023GrowthGA4: Five Months Left, and Your Historical Data Is on the Clock
Leo FisherFeb 1, 2023StrategyStop Selling Hours
Daniel OkaforJan 25, 2023DesignNaming Is a Design Problem
Imani ColeJan 18, 2023EngineeringNext.js App Router: What We Are Adopting Now and What Can Wait
Alex FujimotoJan 11, 2023StrategyEvery Client Is Asking About AI. Here Is What We Tell Them.
Priya SharmaJan 4, 2023CultureSlow Is Smooth: Our Intentions for 2023
Kate Morrison2022
Dec 15, 2022CultureDaniel OkaforDec 6, 2022GrowthLeo FisherNov 22, 2022CampaignsRuben OrtizNov 10, 2022EngineeringGrace NakamuraNov 3, 2022CampaignsClaire BennettOct 27, 2022EngineeringAlex FujimotoOct 18, 2022CultureDaniel OkaforOct 11, 2022DesignImani ColeOct 4, 2022StrategyPriya SharmaSep 27, 2022DesignTom BeckerSep 20, 2022GrowthLeo FisherSep 16, 2022DesignJoe SullivanSep 6, 2022DesignNadia HaddadAug 30, 2022StrategyDaniel OkaforAug 23, 2022CampaignsClaire BennettAug 16, 2022EngineeringGrace NakamuraAug 11, 2022CampaignsRuben OrtizAug 2, 2022DesignJoe SullivanJul 26, 2022GrowthLeo FisherJul 19, 2022StrategyPriya SharmaJul 12, 2022EngineeringAlex FujimotoJul 5, 2022DesignKate Morrison
What 2022 Taught Our Studio
Daniel OkaforDec 6, 2022GrowthWhat Black Friday Taught Us About CRO This Year
Leo FisherNov 22, 2022CampaignsThe World Cup Is a Masterclass in Context
Ruben OrtizNov 10, 2022EngineeringAccessibility Is Not a Sprint Ticket
Grace NakamuraNov 3, 2022CampaignsBrand Safety in the Age of Chaos
Claire BennettOct 27, 2022EngineeringNext.js 13 and the App Directory: Excited, Not Migrating
Alex FujimotoOct 18, 2022CultureThe Studio Is Not a Place, It Is a Tempo
Daniel OkaforOct 11, 2022DesignA Wordmark Is a Thousand Decisions
Imani ColeOct 4, 2022StrategyThe Case Study Is the Strategy
Priya SharmaSep 27, 2022DesignDesigning Checkout When the Platform Stops Deciding for You
Tom BeckerSep 20, 2022GrowthGA4: Migrate Angry, But Migrate
Leo FisherSep 16, 2022DesignAdobe, Figma, and the Tools We Marry
Joe SullivanSep 6, 2022DesignMotion Is a Language, Not a Garnish
Nadia HaddadAug 30, 2022StrategyStop Selling Hours
Daniel OkaforAug 23, 2022CampaignsYour Holiday Campaign Is Due Now
Claire BennettAug 16, 2022EngineeringCore Web Vitals Are a Team Sport
Grace NakamuraAug 11, 2022CampaignsSmall-Budget Film Is a Discipline, Not a Downgrade
Ruben OrtizAug 2, 2022DesignDesign Tokens Are Finally Boring, and That Is the Point
Joe SullivanJul 26, 2022GrowthLife After ATT: Measuring What You Cannot See
Leo FisherJul 19, 2022StrategyPositioning When the Market Gets Nervous
Priya SharmaJul 12, 2022EngineeringReact 18 in Production: What Actually Changed for Us
Alex FujimotoJul 5, 2022DesignCraft Is a Business Decision
Kate Morrison